The Digital Products Blueprint

Make something once. Ship it properly. Sixty product ideas that already sell, the real fees of every place to sell them, the delivery and VAT rules nobody explains — and what to do in front of people, honestly.

34 CHAPTERS · 7 PARTS 80 PAGES 60 PRODUCT IDEAS EU RULES, DATED LIFETIME UPDATES

€99LIMITED-TIME PRICE · ONE-TIME PAYMENT Get the Blueprint

ONE-TIME PAYMENT · LIFETIME UPDATES

Try the standard first — the free sample, no email.

The Digital Products Blueprint — paper edition cover

THE DIFFERENCE

Making it is the easy half.

Most digital-product advice stops at "make an ebook and list it". This book is mostly about what happens next: where to sell it and what each place really costs, how the file actually reaches the buyer, what the refund email says, and the VAT rules that apply from your first sale.

Every fee table is dated, every rule is cited, and one chapter says plainly what we've proven ourselves and what we haven't. That's the deal on page one.

IDEA → OFFER → FIRST CUSTOMER → SYSTEMS

WHAT'S INSIDE

Twenty-eight chapters. Seven parts. One map.

PART IPick what to sell

01The only two questions that matter — who is it for, what does it replace
02Sixty product ideas that already sell — by family, with real price bands, build difficulty, and who buys
03Niche until it feels too small
04Validate before you build — the pre-sell test, 5–10 real commitments, and the ethics of taking money before delivery

PART IIMake it, or buy it

05The five-day build — blueprint, draft, craft, package, list
06Buying a product instead of making one — PLR and resell rights, what the licences actually permit, and the platform rules that override them
07The last twenty percent — the editing and checking that separates a product from an export
08Make it look like it cost money — typesetting, covers, mockups, with free tools
09Disclosure and the AI rules — Etsy's Creativity Standards and the parallel rules elsewhere

PART IIIWhere it lives

10Every way to sell it, with the costs — marketplace, hosted store, your own site, or a single checkout link
11Build the site — the four routes from free to full control, what each costs per month, what each cannot do
12The pages you legally must have — terms, refunds, withdrawal rights, trader identity

PART IVShip it

13Where the money arrives — Stripe versus merchant-of-record, with the fee maths at real prices
14Delivery that does not embarrass you — signed expiring links, and what happens when the email bounces
15Lifetime updates, and what that promise commits you to
16Refunds, chargebacks, and revoking access
17The receipt and the confirmation — transactional email as product experience

PART VThe money side

18VAT on digital goods in plain language — why the price you set is not the money you keep
19Thresholds and paperwork — the €10,000 EU threshold, OSS, and the UK rule that starts at sale one
20When a merchant-of-record makes the whole problem disappear

PART VIGet it in front of people

21What I have proven and what I have not
22Listing copy and search terms
23Social, honestly — what content actually does for a product business, and what it does not
24Advertising: what a test actually costs before you learn anything
25Where the money is not — paid ads before product-market fit, race-to-the-bottom pricing, audience-building as procrastination

PART VIIToolbox

26The lean stack
27Steal these: listing, pre-sell, refund reply, update email
28Plug in your Vault

+Sixty ideas, with real price bands +Fee tables for every place to sell — dated +VAT on digital goods, in plain language +Templates: listing, pre-sell, refund reply, update email

REAL PAGES

See the actual pages.

Inside The Digital Products Blueprint — the chapter on where sellers lose money — DIGITAL · WHAT DOESN'T SELL

Want proof of quality first? The free sample shows the exact writing and typesetting standard.

This is for you if

✓You want to sell your own thing — templates, guides, tools
✓You'd rather validate before you build than build and hope
✓You want the real numbers — fees, VAT, what each route actually costs
✓You're starting from zero — no shop, no audience, no product yet

Not for you if

✕You want clients — that's the Freelance Blueprint
✕You want trading — that's a separate book, kept separate on purpose
✕You want an income guarantee — nobody honest sells one

Instant delivery means you waive the EU 14-day withdrawal right at checkout — you'll tick a box confirming it. Something broken or missing? hello@ fixes it. The full terms →

The Digital Products Blueprint

€99

ONE-TIME · INSTANT DELIVERY · LIFETIME UPDATES

ONE-TIME PAYMENT · LIFETIME UPDATES

Get the Blueprint — €99

The other way to be paid: The Freelance Blueprint — client work pays quickly while a product finds its audience. Most people end up doing both. The Set adds the other guide plus the Vault for €70 more — €169 instead of €237. See the Set →
Or everything, forever: All-Access — €299