Complete system · Guide 01 of 04
The Digital Products Blueprint
The complete, honest path from an idea to your first sale — including the platform fees and EU rules almost nobody explains before you need them. Every chapter is listed below with the page it starts on, and you can read real pages before you decide.
First Edition · Updated August 2026 · One payment · PDF by email · Free updates, forever
Also in the Set — three guides for $169
Everything inside, with page numbers.
- 01The only two questions that matterp5
- 02What actually sellsp6
- 03The idea vaultp8
- 04Niche until it feels too smallp15
- 05Validate before you buildp17
- 06The five-day buildp19
- 07AI does the heavy liftingp21
- 08Buying instead of makingp24
- 09The last twenty percentp26
- 10Make it look like it cost moneyp28
- 11The mapp31
- 12The marketplacesp33
- 13The storefrontsp36
- 14Your own sitep38
- 15The pages you legally must havep39
- 16Where the money arrivesp42
- 17Delivery that does not embarrass youp44
- 18Lifetime updates and what the promise commits you top46
- 19Refunds, chargebacks, revoking accessp48
- 20The receipt and the confirmationp50
- 21VAT in plain languagep52
- 22Thresholds and paperworkp54
- 23The merchant-of-record escape hatchp56
- 24Withdrawal rights and the download waiverp58
- 25What I have proven and what I have notp61
- 26Listing copy and searchp62
- 27Free traffic that compoundsp64
- 28Paid ads: the arithmetic firstp66
- 29Social, the basicsp67
- 30Where the money is notp68
- 31The lean stack: what everything costs, free tier firstp70
- 32Steal these: the five messages every product seller needsp72
- 33The 30-day launch planp74
- 34Plug in your Vaultp75
Real pages, not mockups.
Like how it reads? The free sampler is four complete passages, one from each guide — no email, no account.
Read a free sampleWhat each platform takes — try itInteractive
Rates as published by each platform and checked 28 July 2026 — the same table as chapter 12. Where a platform is not the merchant of record you supply the gateway, so Stripe at 2.9% + $0.30 is added on top; your real rate may differ. VAT is not modelled — that is chapter 21.
Is this for you?Honest answer
- You want to sell your own thing — templates, guides, tools
- You'd rather validate before you build than build and hope
- You want the real numbers: fees, VAT, what each route costs
- You're starting from zero — no shop, no audience, no product
Before you buy.
What exactly do I get?
A PDF, emailed within a minute of paying. Properly typeset and readable on a phone, a tablet or paper. No account, no login, no expiry.
Do I get updates?
Yes, free, forever. When this guide gets a new edition we email it to everyone who already owns it. There is no second payment.
What currency am I charged in?
US dollars, wherever you are — everyone pays the same number. If your card is in another currency your bank converts at their rate.
Can I see the writing before I pay?
Yes. The free sampler has four complete passages, one from each guide, and no email is required. The full chapter list for this guide is on this page.